These two billboards were created for my MKT-415: Promotion and Advertising class. I was tasked with creating two billboards which would be used to A/B test the advertisements for my group's Lululemon campaign. This campaign's objectives were to increase male product line sales by 5% and increase male social media following by 7.5% in 6 months.
This billboard mockup features full-color Michael B. Jordan with the slogan "Real men wear lulu." I took the reference image of Michael B. Jordan and applied it to the mockup, using generative fill in Photoshop to expand the background to fill the frame of the billboard. I then added the logo to his gloves and added the logo beneath the slogan.
For the second version of the billboard, I flipped the image horizontally, turned the image black and white (while leaving the lululemon logos in color), made the font bolder, and changed the slogan to "Real men wear lululemon."
